Born from the ever-persistent spirit of This Girl Can, the campaign offers something refreshingly simple: an invitation. Not to become a gym regular. Not to sign up for a marathon. Not to chase a fitness ideal shaped by glossy ads and impossible expectations. But to move, your way, in your time, for reasons that matter to you.

Because sometimes ten minutes of gentle marching in your living room can be a lifeline. Sometimes a walk to the shops can clear the cobwebs. Sometimes a kitchen disco is all it takes to feel alive again.

The magic of ten minutes

There’s a quiet brilliance in the campaign’s suggestion that ten minutes is enough. Enough to lift your mood. Enough to shake off a bad morning. Enough to remind you that your body isn’t a problem to be solved but a companion to be cared for.

A simple march on the spot, a few arm circles, a breath that fills your lungs properly. None of it requires Lycra or perfection, only willingness.

For the more adventurous, there’s the playful Five Senses Walk, a tiny mindfulness exercise dressed up as a stroll. Look for clouds. Feel the breeze. Listen for birdsong or buses. It’s movement as grounding, not punishment.

And then there’s the classic: dance like nobody’s watching. Three songs, a kitchen floor, and a hairbrush microphone, that’s fitness in its purest, most joyful form.

No pressure, no performance

The campaign makes a point that feels particularly radical in the era of constant self-improvement: It’s okay to not be ready.

There’s no countdown, no challenge tracker, no demand for progress. Just a gentle assurance that whenever you feel up to it – today, tomorrow, next month, movement will be waiting for you, free of judgement.

This matters. Because for many women, movement isn’t simply about time or motivation. It’s about navigating childcare, energy levels, cultural expectations, safety, confidence, and the messy realities of life. We Like the Way You Move acknowledges that complexity with warmth rather than pressure.

The power of community

Movement becomes lighter when shared. A friend to text, a walking buddy, a small WhatsApp group that swaps reminders and encouragement. The campaign leans into this truth, inviting women to share their everyday victories with the hashtag ThisGirlCan, not to impress, but to show the world that movement looks different on every woman’s body, in every woman’s life.

This is activism in trainers. It pushes back against narrow stereotypes of who gets to take up space, sweat, and be seen.

Building habits, not hype

Alongside its encouragement, the campaign offers thoughtful, practical advice:

1. Start small.

2. Attach movement to something you already do.

3. Keep your shoes by the door.

4. Set realistic goals: like a walk at 3pm, not a vague intention to exercise more.

These aren’t grand resolutions doomed to fade by February. They’re small nudges, easy wins, tiny acts of self-kindness that add up.

Move like you

Above all, We Like the Way You Move insists that there isn’t a right way to move, there’s only your way. Whether you’re pushing a buggy, stretching between meetings, twirling to Beyoncé, or strolling with a coffee, it all counts.

You don’t need discipline. Or a plan. Or even motivation.

You just need a moment, ten minutes, maybe, when you decide to feel good in your own skin.

And that’s a revolution worth starting today.

Find your moment and join the movement with This Girl Can. Visit the website to learn more and find out how you can get involved.