We Like the Way You Move
Today marks the launch of We Like the Way You Move, the latest chapter of Sport England’s This Girl Can, which has already inspired more than 4 million women to get active.
Today marks the launch of We Like the Way You Move, the latest chapter of Sport England’s This Girl Can, which has already inspired more than 4 million women to get active. This new campaign takes a bold step forward by championing Black women and other underrepresented groups who remain largely invisible in sport and physical activity spaces.
Fresh research shows the scale of the problem: across 8,559 women pictured in sports and leisure imagery across England, only 56 were Black. For many, the absence makes it harder to feel welcome. Yet Sport England’s data reveals exactly what Black women want to see more of: family-friendly classes, music rooted in Black culture, accessible equipment support, and staff who understand their needs.
The campaign’s joyful new advert, soundtracked by a reimagined I Like the Way by BodyRockers, showcases thirteen women from across England moving in real-life ways, from kitchen dance parties to boxing, perimenopause-friendly routines, and walking football.
Together, they paint a fuller, more authentic picture of what being active looks like.
Grassroots leaders like Tasha Thompson, founder of Black Girls Do Run UK, remind us that the benefits of movement stretch far beyond fitness; it’s about confidence, community, and belonging. With We Like the Way You Move, This Girl Can is creating space for every woman to thrive in her own way.
To find out more, visit https://www.thisgirlcan.co.uk/move or use hashtag #ThisGirlCan on socials.
More In NEWS
18 Nov 2025 | Fitness,Health
How Small Steps Can Transform How We Feel
There’s a moment, just before you decide to move, when doubt creeps in. Is today really the day? Do I have the energy? Where do I even start? But if you’ve found yourself here, reading, scrolling, wondering, then you’ve already taken the hardest step. And that small, quiet act of curiosity is exactly what “We Like the Way You Move” celebrates.
17 Nov 2025 | Fitness,Health
Tasha Thompson on Movement, Barriers and Representation
Colourful sat down with Tasha Thompson, founder of Black Girls Do Run UK, to talk about movement, representation, and the power of starting small. As one of the advisory voices behind This Girl Can’s new We Like the Way You Move campaign, Tasha brings lived experience, cultural insight, and decades of running to a conversation that goes far beyond fitness, and into confidence, community, and making movement feel possible for every woman.
10 Nov 2025 | Health
How your local pharmacy can save you time and keep you healthy
This week is Ask Your Pharmacist Week, an annual reminder that your local pharmacist can do far more than dispense prescriptions. Across the UK, community pharmacists are helping people stay healthy, manage minor conditions, and save time, often without the need to see a GP.
28 Oct 2025 | Family
You Can Adopt’s “A Welcome Home” Campaign Reminds Us That Love, Not Perfection, Makes a Family
As National Adoption Week (20–26 October) coincides with Black History Month, You Can Adopt is calling for more Black families to consider adoption with its new campaign, A Welcome Home. The initiative challenges one of the biggest misconceptions surrounding adoption: that a child needs a perfect home.
28 Oct 2025 | Environment
Hurricane Melissa Intensifies to Category 5, Set to Hit Jamaica With Catastrophic Force
With winds exceeding 175 mph and sustained slow movement, Jamaica braces for one of the strongest storms ever recorded in its history.
17 Oct 2025 | Sports
Why Pavements Across the UK Are Getting Street Nipples and a Life-Saving Message
What if a simple walk down the street could remind you to do something that might save your life?
02 Aug 2025 | Sports
Racing with Purpose - A Closer Look at the RunThrough Foundation 10K
This Sunday, Queen Elizabeth Olympic Park will transform into a spectacle of runners, supporters, and stories
